Dentsu Acquires Grant Group – Sri Lanka Largest Creative Agency


Dentsu Aegis Network has announced the signing of a definitive agreement to acquire Grant Group, the largest independent creative agency and the pioneer of advertising in Sri Lanka.

The acquisition of the 59-year-old integrated agency is Dentsu Aegis Network’s first venture into the island nation, making it one of the largest agency groups to enter the market in nearly two decades.

“With social and economic stability in the country, Sri Lanka is set to reap the peace dividend,” said Nick Waters, CEO of Dentsu Aegis Network APAC. “Significant foreign investment is already flowing into the country, and with strong historical ties to Japan, there is a natural opportunity for Dentsu Aegis Network clients to grow. Grant represents a unique opportunity as a top quality advertising and communications group to get into a strong position in a fast-growing market.”


 

Established in 1958 by Deshabandu Reggie Candappa – fondly known as the godfather of advertising in Sri Lanka, the Grant Group was the country’s first-ever international advertising agency.

The group represents a list of over 60 local and international clients including some of Sri Lanka’s largest advertisers Ceylon Biscuits, Sampath Bank, Dialog Axiata, Fonterra and Sri Lanka Tea Board.

Post-acquisition, Grant Advertising will be known as Dentsu Grant while Grant Media will join Dentsu Aegis’ global media network brand, Carat. Other global agency brands within the network will integrate with their strong local agency counterparts to grow the business further adding value to their clients and their staff.

“The acquisition of Grant Group is a key step in the Dentsu Aegis Network South Asia strategy and will launch our business in a market with significant potential,” said Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia. “Through the Grant Group, we have a unique opportunity to enter the market with a bang and will be amongst the largest integrated groups in the country.


 

Steering the Sri Lankan leadership team is Neela Marikkar, Chairperson and Managing Director of the Dentsu Aegis Network Grant Group. She will be reporting to Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia.

Ribhu Singh

Ribhu Singh

Ribhu is a staff writer based in Bangalore. He blogs at ribhu.live

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