Wavemaker has appointed Dennis Potgraven to the role of Chief Strategy Officer U.S., effective immediately. Potgraven will be responsible for leading Wavemaker’s Strategy and Planning practice, activating Wavemaker’s Provocative Planning approach to create new growth opportunities across a diverse client portfolio.
As part of the U.S. ExCo team, Potgraven will report to Wavemaker US CEO Amanda Richman.
“Our success in 2020 was driven by our people and their commitment to positively provoking growth for our clients,” said Richman. “Dennis’ strategic expertise across media, creative and data sciences, paired with his client background, will elevate our work to be more holistic and high impact in driving client growth.”
Potgraven joins from Havas Group, where he led the strategy teams for the creative, digital, and media businesses as Chief Strategy Officer for the greater Chinese market. An international marketing professional, Dennis brings extensive agency experience in establishing brands, delivering integrated marketing communication, and creating customer value.
“What continues to impress me about the Wavemaker US organization is the tech, data, and content capabilities ingrained within a collaborative culture,” said Potgraven.
“My experience in the Chinese market, where e-commerce and social behaviors distinctly inform successful growth strategies, has convinced me that Wavemaker is best placed to deliver more connected solutions.”
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