Delsey Paris Launches Global Campaign via Fred & Farid Paris

The ‘fisheye’ concept allowed us to capture not only the movement inherent in each journey but also to showcase the design of our creations from a boldly audacious, graphic, and fashionable angle.

Image via Fred & Farid Paris

Premium luggage brand, Delsey Paris, has partnered with creative agency Fred & Farid Paris for the launch of its new global campaign.

Founded in Paris in 1946, the company, which has established itself as one of the most recognized and sought-after luggage and accessories brands, tapped Fred & Farid Paris to create an artistic direction around the concept of “Sun-ridipity”, celebrating the Delsey Paris logo representing the “rising sun”, a symbol of hope, escape, and renewal.

The series of 23 visuals and 9 videos, captured during a shooting in Paris and Spain, play with dynamic angles and the “fisheye” to inject surprise and a breath of fresh air. The campaign worked with fashion photographer Ben Fourmi to bring an edgy, conceptual, and colorful universe.


 

The campaign launched earlier this month in France in outdoor, press, digital, and point of sale formats, and then mid-month in “spectacular” sized formats in New York, Los Angeles, and Austin, before traveling worldwide.

“After implementing our new visual identity in 2022, we were looking for a partner to reveal the full potential of the brand and make it more ‘hype'”, said Miriam Hendel, Marketing and Digital Director at Delsey.

“Fred & Farid Paris Paris perfectly understood our ambitions. The ‘fisheye’ concept allowed us to capture not only the movement inherent in each journey but also to showcase the design of our creations from a boldly audacious, graphic, and fashionable angle. We are delighted with this partnership which gave birth to our 2023 international campaign.”


 

Olivier Lefebvre, President and Executive Creative Director at Fred & Farid Paris added: “We’re immensely proud to be partnering with DELSEY PARIS, and it’s an honor to assist such an iconic French brand in its global reach and to re-establish its connection with Gen Z. Their decision to adopt a fresh and vibrant visual style with us speaks volumes about their ambition, and we’re thrilled to support them on their path to growth.”


Images via Fred & Farid Paris

Credits

Agency: FRED & FARID Paris
Client: Delsey
Title of the ad: Fisheye
Chief Creative Officer: Fred & Farid
Executive Creative Director: Olivier Lefebvre
Creative Director: Yann Rougeron
Art Director: Alexandra Puchnaty
TV prod: Maud Whittle
Responsables annonceurs: Miriam Hendel, Bérengère Guichard
Responsables agence: Julien Grimaldi, Cloé Jouteau
Production: Psychic Productions
Photographer: Ben Fourmi
Directors: Julien Faucher, Hugo Mesnil
Post-production image: Janvier
Behind the scene: Axel Delwarte

 

 

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