Deloitte Digital Appoints Dan Wright and Ahmad Salim

Deloitte Digital has named former Colenso BBDO Group Executive Creative Director Dan Wright and Executive Business Director Ahmad Salim to lead the creative practice in New Zealand.

Salim takes on the role of Managing Director of Deloitte Digital Creative New Zealand while Wright takes on the Chief Creative Officer role for both New Zealand and Sydney.

At Colenso BBDO, the duo’s best-known work includes ‘SelfieSTIX’ and ‘The Child Replacement Program’ for Pedigree, ‘Kupu’ and ‘Spark Play’ for Spark NZ, ‘I’m Drinking It For You’ for DB Export, Puppo ‘Every Dog Has Its Ad’, and ‘Life After’ for General Electric.


“Dan is one of those rare Creatives that has the perfect combination of creative vigour and intellectual rigour. And that’s exactly what you need when the aim is to constantly create what’s new and impactful,” said Matt Lawson, APAC Chief Creative Officer, Deloitte Digital Creative.

“As for Ahmad, he’s a pioneering leader who has consistently forged new ground for clients, and shows no sign of slowing down. We are incredibly lucky to have both join this unified trans-Tasman team.”

Their work has spanned traditional comms, product design, emerging tech, digital experience ecosystems, and they recently led the creation of Mars Pet Nutrition’s first ever software venture – MyHooman.

“We’re now able to collide the power of creativity with the staggering capability of Deloitte, in a borderless, more collaborative and open way. Ahmad and I see this as a critical shift,” added Wright.


“Whether our clients are tackling climate change, social and equity issues, business growth, are in their infancy or transforming into a purpose driven business, the integration of creativity into core business models, processes, and products will be increasingly vital.”

The news comes on the back of last week’s announcement that former Colenso & Clemenger BBDO CEO Nick Garrett has joined the firm’s Australian creative business.

“Businesses are on the precipice of significant transformational change both in NZ and globally. Climate change, digital transformation, social equity issues and societal pressures on businesses to be more purpose driven means that the traditional levers for growth need to evolve,” added Grant Frear, Lead Partner Deloitte Digital NZ.





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