Louis Vuitton has tapped Deepika Padukone as the brand’s first-ever Indian brand ambassador, the French luxury house announced.
The 36-year-old Bollywood star’s role was unveiled as part of a new handbag campaign, joining Emma Stone and Chinese actor Zhou Dongyu in a series of promotional shots.
Padukone has previously modeled for the brand. In 2020, she became the first Indian actor to feature in a campaign for the label, posing for a mock vintage book cover alongside celebrities including Léa Seydoux and Sophie Turner.
“When you’re 18 and have just started earning, you don’t even bother looking into a Louis Vuitton store when you walk past it because you know you’re never going to be able to afford it,” Padukone told Vogue India.
“There are some things that are aspirational and then there are some things that are just completely out of your orbit. My association with Louis Vuitton is the latter.”
“I’m a very practical, pragmatic person in reality, but I keep having to pinch myself because I can’t believe this is real. And it speaks to the kind of diversity I hope to see in the future,” she added.
Padukone has appeared in over 30 feature films, including “Padmaavat,” one of the country’s highest-grossing movies of all time. She was also recently tapped as part of a 9-person jury at this year’s Cannes Film Festival.