Today, Ogilvy announced its appointment as the Agency of Record for Decathlon Singapore, following a competitive pitch process.
Working together with media partner Neo Media World, Ogilvy will be tasked with building the Decathlon brand to accelerate its growth in the Singapore market. Ogilvy will be responsible for integrated communications work which will involve brand strategy, creative, social, public relations, and digital services.
“We have huge ambitions for growth in the year ahead, as we settle into a new reality post-Covid-19,” said Pham Tran Hieu, Communications and Marketing Lead, Decathlon Singapore.
“The need for robust communications that address new consumer behaviors and habits formed from the pandemic are more pertinent now than ever. We are excited to be working with Ogilvy, who will bring robust thinking and effective creativity, and together, we are confident that we will advance Decathlon’s position to offer even better experiences for our customers in Singapore. ”
The appointment comes off the back of the recent opening of Decathlon Orchard, its fifth experience store and 12th physical location in Singapore since its entry in 2013. The store features digital technologies that enhance the shopping experience, including VR experiential stations, robot units that ensure well-stocked shelves, and seamless payment methods through the Decathlon app.
“We love that Decathlon has their eye on the ball and doesn’t leave growth to chance,” said Shirley Tay, Executive Group Director, Ogilvy Singapore.
“We love that Decathlon is in it for the long-haul, wanting to make a lasting impact and be part of the local community. Most of all, we love that we are now part of the team and have been entrusted with Decathlon’s brand-building efforts in Singapore. We can’t wait to get the ball rolling to make the pleasure and benefit of sport accessible to all.”
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