‘Dear Crisis’ is a Letter to Regain Investor Confidence in Thailand

Digitas Thailand and Thailand Board of Investment have partnered for the release if a new ad film written as an open letter to the current Covid-19 crisis as part of a campaign to gain investors’ confidence in Thailand.

The letter thanks the crisis for injecting the resilience into the country and its people as it joins other difficulties that Thailand has battled throughout its history that have demonstrated the country’s strength to recover amid adversity.




Client: Thailand Board of Investment
Creative Agency: Digitas Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Paruj Daorai, Santi Tubtimtong
Creative Director: Wikorn Rojarayanont
Art Director: Irene Indravudh, Sompat Trisadikun
Copywriter: Torung Juntakanok, Panrutai Amattayakul
Managing Director: Paruj Daorai
General Manager: Samira Thancharoenkit
Account Manager: Maywadee Chongfusuwan
Account Executive: Chutirat Khongsantiah
Agency Producer: Rungrudee Chinpratan
Strategic Planner: Wasin Saengdao
Project Manager: Wilawan Sanguanwong
Production Company: The Film Factory Ltd.
Director: Taya Soonthornvipat
Producer: Yannassma Thannitsch
Cinematographer / D.O.P: Usa Manitanon
Post-Production Company: One Cool Production
Editor: Chaleamchon Natipat
Colorist: Debora Huen
Flame Artist: Supphakorn Thungsin
Post Producer: Apichaya Yueprayong
Music Company: Pumpumpumpum Sound Studio
Music Composer: Ardsanai Ardsakul
Sound Production Company: Pumpumpumpum Sound Studio
Sound Engineer: Nopphalux Kosakorn


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