Image via DDB
In honor of International Women’s Day, DDB has recreated Phyllis Robinson’s iconic speech using the voices of women from around the world.
Dubbed the first lady of Madison Avenue’s creative revolution, Phyllis was one of the founding employees of Doyle Dane Bernbach back in 1949 and the agency’s first female copywriter. She was a pioneer known for her rebellious creative spirit that was instrumental in creating many of the major ad campaigns of that time.
Her remarkable story has been covered by Branding in Asia before. It’s hard to add anything more to her incredible speech. Let’s just say it’s survived the test of time and for good reason.
Narrating Phyllis’ 1959 4A’s speech are the voices of incredible female leaders from around the world, from New York to London, from Colombia to Mumbai, from China to New Zealand, showing just how relevant her words continue to be today.
“Phyllis broke every rule and opened doors for many women (and men) who followed,” said DDB Sydney Managing Director Priya Patel.
“She promoted an atmosphere of creative freedom, where people had the opportunity to take chances and make bold moves, where people listened to the opinions of others even when they were nothing like their own, and every idea was welcome and considered. Her legacy lives on in Australia and around the world.”
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