DDB Group Melbourne Names Psembi Kinstan as Executive Creative Director and Matt Pearce as Head of Planning

    By Harold Henry - Sep 2, 2021
    DDB Group Melbourne Names Psembi Kinstan as Executive Creative Director and Matt Pearce as Head of Planning

    Image via DDB

    DDB Group Melbourne added to its leadership team with the appointment of  Psembi Kinstan as Group Executive Creative Director and Matt Pearce as Head of Planning.

    Kinstan joins from McCann Melbourne, where he was Executive Creative Director, while Pearce was most recently a Director at Fiftyfive5 Melbourne.

    “I’ve been at the agency for almost a year now, and I know that adding their expertise to our mighty team will lead to Unexpected Work for our clients,” said DDB Group Melbourne Managing Director Mike Napolitano. “Psembi and Matt will also continue to attract more new business opportunities, and talented and nice people, to our Group. It’s a great time to be at DDB.”


    Kinstan’s career began in Melbourne and featured a seven-year stint in London before he returned back to Australia at the end of last year. He was the youngest Creative Director in the histories of VMLY&R London and BBH London and worked across clients including Tesco, Marks & Spencer, Dulux, and Audi.

    He was also the first Creative Director to win the Audi UK account since John Hegarty in 1982; the first Australian creative to win a BAFTA for advertising, and the first copywriter to write a Chanel No. 5 campaign after Baz Luhrmann.

    “DDB is bursting with talent, momentum and the country’s most-loved brands,” said Kinstan. “With Matt’s brilliant thinking and the agency’s leadership, I’m looking forward to DDB Melbourne firing up and creating populist work the whole country will talk about.”


    The new role is a return to creative agencies for Pearce, who previously spent seven years as Planning Director at Clemenger BBDO and worked on iconic campaigns such as Transport Accident Commission’s Meet Graham, SNICKERS’ Hungerithm, and Great Northern’s Beer from Up Here.

    “It’s great to be back inside a creative agency, and especially one with such exceptional talent and enviable client partners. I’m looking forward to bringing more human and commercial insight to DDB Melbourne’s core and getting stuck in to create Unexpected Work that works.”

    Both Kinstan and Pearce begin their new roles on Monday 6 September and will work across DDB Group Melbourne clients, including Coles, Dulux, Kmart, New Balance, Porsche, TAC, Jenny Craig and Mobil.

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