DDB Group Hong Kong Launches Motion, a New Film and Photography Division

    The division is led by integrated creative specialist Jamal Hamidi.

    By Katerin Pantaleon - Feb 19, 2021
    DDB Group Hong Kong Launches Motion, a New Film and Photography Division

    DDB Group Hong Kong has launched Motion, a new offering designed to bring film and photography studios to digital-friendly executions.

    “From Netflix shows and Marvel movies, through to the work of professional social influencers, consumers have become accustomed to breathtaking production values on their newsfeeds,” said Andreas Krasser, CEO of DDB Group Hong Kong.

    “Motion is a response to increasing recognition from clients that a scrappy approach to content doesn’t make brands look more authentic, it makes them look cheap.”

    Motion’s filmmaking, animation, and photography specialists have been embedded into DDB’s creative department and will work side-by-side with the creatives on briefs.

    The division is led by integrated creative specialist Jamal Hamidi, previously ECD of DDB Group Hong Kong, who now serves as Managing Director of Motion.

    Hamidi has assembled a team of content creators well versed in film and photography. The agency’s traditional TV production offer has also been folded into Motion.

    “Every consumer wants to watch content that looks and feels amazing, and every client wants to make it,” said Hamidi.

    “Motion is our way of shortening the distance to amazing things. By embedding our film, photography, and animation specialists inside our creative department, we’re creating an environment for magic to happen on a daily basis.”

    Hamidi has also recruited Jacie Tan from O&M RedFuse as Head of Content Creation. Tan brings three decades of experience as a producer to Motion and has experience in agencies and production companies in four countries.

    “In Jacie, we get the Holy Grail of production heads,” said Hamidi. “She’s a veteran film producer who also has deep digital and social experience. She’s also an incredible creative leader who commands tremendous respect.”

    Motion covers a wide range of services including digital content, video, photography, animation and motion design, and live-streaming. It has already begun operation, producing digital content and physical collateral for DDB clients such as McDonald’s, Hotels.com, Landmark, and Johnson&Johnson.

    The Motion team recently created a “passion project” exploring the concept of only ever seeing half the picture.


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