DDB China Group has appointed Jason Wu as Chief Executive Officer filling the position currently held by Matthew Cheng, who is returning to his native Hong Kong for family reasons, the group said.
A native of Shanghai, Wu brings over 20 years of experience in China including founding the digital content agency Animal. He was formerly Managing Director of Wunderman Thompson Shanghai in 2020 and Vice-President of DDB Group China in 2016. His appointment marks a return to the agency he describes as “the most dedicated and nicest people he has ever worked with,” according to the release.
Wu added, “It’s great to be back at DDB. I’m coming back stronger, braver and with a whole new outlook about digital marketing and brand-building business results for China. I look forward to building on Matthew’s great work and leading the team to winning work.”
Wu will work closely with David Tang and the DDB Asia regional team to lead the agency group’s collaboration and innovation across the region.
“China has accelerated in digital commerce marketing, especially during the last two years of COVID,” said Tang.
“The pace of change has been amazing and major clients want a more dynamic, result-driven approach. We have a lot to thank Matthew for steering DDB China Group through the last four years. We’re backing Jason with his local business acumen and his drive for digital transformation to lead our growth strategy in China. It’s a great time to put the focus and drive into a new China emerging.”
Focus on China
Marty O’Halloran, DDB Global CEO added, “China is our big focus, especially for our global and multinational clients. We’re excited to have Jason leading our brightest and dynamic talents on this drive for China’s exciting, new future. I’m sure he will galvanize momentum and growth in partnership with our regional team in Asia, as well as with the wider global DDB network.”
“China is our big focus, especially for our global and multinational clients. We’re excited to have Jason leading our brightest and dynamic talents on this drive for China’s exciting, new future.
DDB China Group’s clients include Mars Wrigley, Hennessy, Polestar, Unilever, Continental Tire, MediaTek, and H3C. This year, DDB China was the showcase presenter with Mars Wrigley at the Cannes Lions International Festival of Creativity.