DDB has appointed Eugene Cheong as Chief Creative Officer of DDB Asia. He will be charged with overseeing creative output at DDB’s offices in China, Hong Kong, Seoul, and Singapore, working alongside CEO David Tang.
Cheong is a highly-awarded creative with over 250 Cannes Lions and 2,500 campaigns to his name and brings over 30 years of experience in the industry, he has worked with some of the biggest brands in the world, including Coca-Cola, Guinness, Singtel, Huawei, SC Johnson and Shangri-La Hotels. He’s also devoted to causes he believes in. Cheong was named among the world’s 50 best copywriters by the D&AD Copy Book and was recognized as The One Show’s most awarded creative in 2016. In 2018, he was appointed to the latter organisation’s International Board.
“I’m dumbfounded that I’ve not met David Tang until now,” said Cheong. “He’s the planning mirror image of me, and we’re going to have a boatload of rip-roaring fun. That’s the priority. And while we’re at it, we’re going to create Asia’s most formidable agency.”
Cheong has wasted no time getting into his new role. Over the past month, he has already worked with adam&eveDDB and DDB offices in Chicago, Paris, Shanghai, Seoul, and Hong Kong across major clients and pitches.
“It’s an exhilarating time for DDB in Asia,” said Tang. “Under the banner of Unexpected Works, we’re gearing up on creative firepower to drive really effective work for clients. We’re excited to have Eugene join us – he’s not just a creative great, he’s a warhorse and a gentleman.”
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