DBS Partners with ANSONBEAN for Metaverse-Themed Campaign

DBS has partnered with Hong Kong singer/rapper ANSONBEAN to pitch Flexi Shopping. The campaign spot features a digitalized backdrop mimicking the metaverse era with the Hong Kong idol rapping and showing off his dance moves.

DBS is also raffling off a virtual The Sandbox LAND to one lucky Flexi shopper.


“We are excited about how Metaverse, Web3, and gaming will transform our lives, just like any of our youthful customers,” said Julie Chiu, Executive Director, Head of Marketing & Marketing Communications, DBS HK Consumer Banking Group & Wealth Management.