DBS has launched a campaign pitching a fully virtual wealth management account opening in Hong Kong.
Developed by Dentsu Hong Kong, the campaign concept looks to “balance innovation and intelligence imagining a future of banking with technology that exists today,” said the release. The idea came to life by partnering with its longstanding ambassador, Louis Koo and his partner, Jessica Hsuan, who plays an AI character who challenges Louis’ banking wisdom.
“It’s incredibly exciting for us to be given the creative freedom to be as innovative as DBS,” said Popo Hu, Managing Director of Dentsu Hong Kong. “Together, we look forward to the future of disrupting traditional banking even further to solidify DBS’ place as a true market leader.”
OMD handled the media planning and buying of the integrated launch campaign to promote the new service.
“As longstanding partner with DBS, we are excited to work with them as they evolve and grow their brand through new and innovative ways of thinking,” said Gary Wong, CEO of OMD. “This campaign demonstrates DBS’ commitment and willingness to try new things and leads the way in the banking category”.
Credits
Dentsu Hong Kong
Client Servicing: Popo Hu, Daniel Chan, Kelvin Chan, Fung Cheng
Creative: Rick Kwan, Sky Lo, Hoon Leung, Sui Tsui
Planning: Adrian Tan
Studio and Production: Mimi Lo, Peter Shum, Alex Chung
OMD
Media planning: Jacky Ho, Jesslyn Tam, Joanna Chow, Hill Wong
Buying: Khristine Tang. Charlotte Ho, Jasmine Lee
Off-Lo-Hi Director: Anthony Fu
Producer: Ricko Chow
OneCoolCut Offline Editor: HenryYim
Post-production Producer: Elisa Leung
