David Jones Turns Back Time in Christmas Campaign

    By The Staff - Nov 16, 2020
    David Jones Turns Back Time in Christmas Campaign

    David Jones, the Australian department store, launched a new Christmas campaign, ‘The Home of Christmas for 182 years.’ The tv spot is a tour down memory lane viewed through the windows of the shop.

    Founded in 1838, David Jones has seen almost 200 years of Australia’s history and the spot aims to celebrate the countless shoppers who have come and gone during that time. Jointly created by The Monkeys and Maud, part of Accenture Interactive, it’s a trip from 1838 to the present day from the inside of a Christmas display.

    John Hillcoat of Collider directed the campaign film which is supported with in-store activations and visual merchandising.

    ‘The Home of Christmas for 182 Years’ premiered Sunday, 15th November 2020, before rolling out nationally across broadcast and digital for six weeks and in the lead up to Christmas.

    “David Jones’ annual Christmas windows remain iconic to Australian families across the nation,” said David Jones General Manager Marketing Communications, Georgia Hack.

    “We are incredibly proud to be one of the world’s oldest department stores and to remain as the beating heart of many cities for almost 200 years. This has been a trying year for people all over the world, but in partnership with The Monkeys and Maud, we are delighted to bring a little more joy to people’s lives with this year’s Christmas campaign.”

    “While Australians have been gazing in at the changing David Jones windows over all these years, the oldest department store in the world has been watching Australians change too,” added The Monkeys Creative Director, Barbara Humphries.

    “Through humble beginnings, wartime frugality and baby-boom optimism, what hasn’t changed is the sense of wonder and joy that can be seen on the faces of David Jones visitors at Christmas. We wanted to capture that feeling and celebrate the special place the iconic store holds in Australians hearts, no time more so than Christmas.”


    Client: David Jones
    General Manager, Marketing: Georgia Hack
    Senior Brand Manager: Shadiya Nusrat
    Marketing: Sohani Forscutt
    PR Manager: Prue Webb
    Fashion Consultant: Jillian Davison

    Agency: The Monkeys and Maud, part of Accenture Interactive
    Group CEO: Mark Green
    Chief Creative Officer Melbourne: Ant Keogh
    Chief Design Officer: David Park
    Creative Director – Monkeys: Barbara Humphries
    Creative Team: Scott Zuliani & Connor Beaver
    Creative Director – Maud: Brianna Ho
    Art Director – Maud: Ricky New
    Chief Strategy Officer: Fabio Buresti
    Senior Planner: Joe Harris
    National Head of Production: Romanca Mundrea
    Producer: Katie Wellbelove
    Head of Content Management: Jaimee Kerr
    Content Director: Vicky Mockler
    Content Manager: Jessie Roper

    ATL Media Strategy and Buy: UM
    Digital Media Strategy & Buy: David Jones

    Production Company: Collider
    Director: John Hillcoat
    Executive Producer: Olivia Hantken
    Managing Director: Rachael Ford-Davies
    Music Composition & Sound Design: Barking Owl
    Offline Editor: Kirk Baxtor at Exile
    VFX / Post Production: Fin Design + Effects
    Executive Visual Effects Producer: Alastair Stephen
    VFX Supervisors: Justin Bromley & Stuart White
    Producer: Isabelle Howarth
    Sound Mix: Sonar


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