Daughter Adjusts to a New Family Member in ‘A Christmas to Remember’ From Michael Hill

Michael Hill Jeweller has launched this year’s Christmas campaign, showcasing how families can celebrate a Christmas to Remember through thoughtful gifting.

This year’s campaign features a two-and-a-half-minute film that follows the story of a family going through some changes when the father embarks on a new relationship.

Directed by Noah Marshall, the film shows the impact that the new relationship has on his daughter, the challenges she faces in coming to terms with the change in her family dynamic, and her dad’s new love interest trying so hard to be accepted into the family. All difficult during any season.


It is the Christmas season, however, so a happy ending is likely just around the bend.

“This year’s story celebrates the special connection between dad and Evie, his teenage daughter,” said Creative Lead, Christy Peacock.

“Evie’s surprise gift to dad’s new partner on Christmas Day is as much about showing her love for her dad as it is about welcoming a new member to the family.”


Michael Hill Chief Marketing Officer, Jo Feeney, added, “This Christmas, more than ever, people are looking for meaningful gifts that last long after the festive season. Jewellery is not only seen as one of the most thoughtful gifts, it’s also a lasting memory, marking special moments in life”.


CEO: Daniel Bracken
Chief Marketing Officer: Jo Feeney

Group Brand & Marketing Manager: Libby Collison
Senior Marketing Manager: Michael Garlick

Managing Partner: Christine Gannon
Executive Strategy Director: Katie Peacock
Account Director: Alex Pavlos & Jane Harding
Executive Creative Lead: Christy Peacock
Executive Producer: Tania Jeram

Production Company: LARCHMONT TV New Zealand
Director: Noah Marshall
Managing Partner: Ngaio McCreadie
Managing Director: Olivia Reddy
Head of Production: Luke Kneller
DOP: Marty Williams
Production Designer: Bruce Everard

Post Production:
Editor: Tim Mauger, The Editors Sydney
Online: Stu Cudzow, The Editors Sydney
Producer: Adrian Konarski, The Editors Sydney
Colourist: Sofie Friis Borup, Company 3 New York
Sound engineer: Timothy Bridge, Sonar Music Sydney
Producer: Haylee Poppi, Josh Pearson Sonar Music Sydney
Music Supervision: Karl Richter, Mel Pantz Level 2 Music Melbourne

Media: OMD

APAC Ad Junkie

APAC Ad Junkie

So many ads, so little time.

Read More

subscribe & get more brand in your diet


get more brand in your diet

We never share your info,
we only share ours