Dangers of Dengue in Thailand Highlighted by Virtual Girl in New Public Awareness Campaign

“INGMA’ was created from data gathered on 1,237,467 Dengue victims in Thailand.

CJ WORX Bangkok has partnered with Takeda Thailand, the Department of Disease Control, and Bangkok Metropolitan Administration, to launch “INGMA”, the virtual human generated from millions of real Dengue victims data.

Dengue continues to be a problem in Thailand, according to the campaign with data showing that the number of Dengue victims has grown to 1,237,467, and all the areas in Thailand are considered high-risk of infection.

However, most Thai people are unaware of the seriousness of the problem.

 
 

The campaign gathered data from 1,237,467 Dengue victims to generate the first Dengue Virtual Human, INGMA, to raise the awareness and communicate Dengue facts via to create greater public awareness.

There is also an OOH component to the campaign with billboards posted around the country to raise awareness of the dangers of Dengue.

 
 


Credits

Agency – CJ WORX Bangkok
Creative Chairman & Founder – Saharath Sawadatikom
Executive Creative Director – Saharath Sawadatikom
Associated Creative Director – Vuttichai Chongsanguan, Chalotorn Nuanthong
Copywriter – Nawaporn Suetrong, Vuttichai Chongsanguan
Art Director – Nida Techakitteranun, Chalotorn Nuanthong
Agency Producer – Saralrat Chalermsripinyorach
Managing Director – Chawana Keeratiyutamonkul
General Manager – Warapan Pornphichitpan
Senior Account Executive – Nathawadee Runguthaisiri, Rawisara Lim
Associate Media Planning Director – Chanitta Seeda

Production House – Renegade Group
Executive Producer/CG Director – Tawatchai Siriwarawat
Film Director – Chanatip wongpontree
Assistant Director – Supakorn kangrang
Producer – Chalida chadchay
Production Manager – Monthita Buatang, Suree Sakunsak
DOP – Chanon Yingyong
Art director – Art Crew : Samcrew Art Team
Editor – Pakpoom Pothisart
Colorgrading – Kanokpakorn Plathong
Flame artist – Natta Kantabussabong
3D Producer – Malinee Sirileardwasin
3D Generalist Senoir – Phanuvat Thumjinda
3D Generalist Junior – Warakorn Dampituk
3D Animator – Chalisa Boonkasemsanti, Sathinee Chinprayoon
Supervisor & Compositor – Naruphon Punphairoj
3D Artist – Sanhanat Suwanwised, Kitisak suksawad
After Effect – Tanapon Sukprasert, Kittisuk khankaew
Final Mix – Danai suthamcharee (Soundspace Studio)

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