Omnicom Media Group has promoted Daler Kendzhaev to Head of Annalect, the group’s data tech and analytics division, in Malaysia.
“Daler has played a critical role in building PHD’s data and technology ambition as well as elevating our clients’ digital maturity,” said Eileen Ooi, Chief Operating Officer, OMG Malaysia.
“I am excited to have Daler lead OMG’s Annalect division in Malaysia as we continue providing holistic data-driven solutions for our clients’ marketing needs,” she added.
Kendzhaev will be responsible for Annalect’s growth in the market as well as building the division’s new capabilities in Malaysia by overseeing the increased adoption of Omni, OMG’s people-based marketing & insights platform, across OMG Malaysia and its agency brands.
He will also spearhead advanced tech initiatives and build on global and regional partnerships while aiming to expand new local opportunities.
Kendzhaev joined PHD Malaysia in 2018 as Business Director. He managed diverse portfolios with local, regional and global brands including HSBC, Volkswagen, LG, Warner Bros and Singapore Airlines.
“I am truly excited for the opportunity to lead Annalect and to support both PHD and OMD in driving our client’s businesses via advanced data, analytics and tech solutions. With current complexity and changes in digital media ecosystem, now, more than ever, brands in Malaysia are looking for digital transformation and consultation, and I am thrilled to be part of this journey in helping brands with their digital acceleration,” said Kendzhaev.
Kendzhaev will report into Ooi and assumes his role with immediate effect.
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