D&AD Releases Shortlisted Entries

D&AD has announced 809 shortlisted entries across the Advertising, Culture, Design, Impact and Next categories. The news follows the first round of shortlists announced last week.

Shortlisted entries from 28 categories have been announced today ahead of the Pencil award ceremonies taking place across two separate virtual ceremonies on 26 and 27 May.

The top ranking countries by number of Shortlisted Entries are:

  1. United States – 277 Entries
  2. United Kingdom – 152 Entries
  3. France – 50 Entries
  4. Brazil – 42 Entries
  5. Australia and Germany – 35 Entries
  6. Canada – 30 Entries
  7. China – 29 Entries
  8. Sweden – 23 Entries
  9. Japan – 20 Entries

All 890 shortlisted pieces are showcased on the D&AD Website.

2021 submissions have seen a substantial increase in entries from nearly all regions. Western Asia & India have seen the most significant change with an uplift of 47% since 2019, followed by Oceania (42%) USA and Canada (41%), Latin America (28%), UK (22%), Africa (19%), Europe (12%) and China (9%). In addition, 20% of this year’s submissions came from new entrants.

The top 5 ranking companies for these categories, by number of Shortlisted Entries are:

  1. Africa – 18 Entries
  2. DDB Chicago – 12 Entries
  3. AMV BBDO – 11 entries
  4. BETC Paris, DDB Germany, FCB New York, McCann London and Saatchi & Saatchi New York – 10 Entries each

“It is inspiring to see such a vast amount of incredible work submitted to this year’s awards, despite the challenges that have been placed upon the industry during the pandemic. This year’s full shortlist exemplifies the resolve of the creative community and presents the very best in global talent,” Tim Lindsay, Chairman at D&AD.

“The introduction of exciting growth categories such as Gaming and E-commerce demonstrates our pledge to elevate the most innovative, forward thinking work being produced within the creative industry. We are now looking forward to the upcoming virtual ceremonies which will give us the chance to find out which of these works industry experts feel have best encapsulated the creative excellence worthy of a coveted Pencil.”

D&AD has partnered with management platform Asana, which is supporting the 2021 Awards. Following the D&AD Awards Ceremony, D&AD will be delving into the learnings and insights from this year’s winning work, including publishing a series of interviews with creative leaders, which aim to discover how to lead a successful creative team, made possible by Asana’s sponsorship.

D&AD are also launching the Jury Insights film series, a program of panel discussions in which judges from select categories will discuss what makes Pencil-winning work, alongside the trends and themes from the 2021 Awards.

Pencil winners will be announced in two separate virtual awards ceremonies on 26 and 27 May. For more information visit here.

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