According to a new campaign from Toyota, since the HiLux was first launched in Australia back in 1968, “Australians have held a deep emotional connection to the vehicle.”
The brand has partnered with Saatchi & Saatchi Australia show just how deep that connection is – even from the great beyond. The campaign gives all new meaning to the brand’s tagline “Awaken Your Unbreakable.”
The 90-second spot opens on a family sleeping soundly in their home. Suddenly there is a disturbance, books flying of the shelf, and clothes rustling. Apparently it’s dearly-departed dad none to happy that he can’t find the keys to his beloved truck. Worry not, he does.
Check it out:
Toyota Australia Chief Marketing Officer Vin Naidoo said: “The place a Toyota HiLux holds in Australia is like no other. We love the Toyota HiLux, and we know Australia loves the Toyota HiLux, especially with what it has been able to deliver over the previous 50 years.”
Simon Bagnasco, Head of Creativity, Saatchi & Saatchi Australia, added: “There has been a strong legacy of work for HiLux in Australia. We hope this work lives up to that legacy.”
There is also a 60-second version of the spot:
Credits
Client: Toyota Motor Corporation Australia
Senior Manager – Brand Management & Communications: Andrew Wearing
Manager, Communications – Commercial & Brand: Kylie Graham
Senior Commercial Communications Coordinator: Brooke Butkiewicz
Creative Agency: Saatchi & Saatchi Australia
Head of Creativity: Simon Bagnasco
Assoc. Creative Director: Kerem Serkerci
Creative: Jake Blood, Hannah Payton
Executive Producer & Head of TV + Content: Michael Demosthenous
Head of Design: Tod Duke-Yonge
Senior Integrated Producer: Holly De Roy
Chief Client Officer: Ben Court
Chief Strategic Officer: Alex Speakman
Group Business Director: Damiano Di Pietro
Snr. Business Director: Amelie Carpentier
Snr. Business Manager: Jessie Roper
Business Manager: Alex Karanicolas
Media: Spark Foundry
Production Company: Finch
Director: Benji Weinstein
EP: Corey Esse
Producer: Viv Jaspers
DoP: Jeremy Rouse
Production Manager: Lucy Sparke
1st AD: Jeremy Fitzgerald
Gaffer: Crispian Hayler
Key Grip: Luke Stone
Production Designer: Sherree Philips
Drone: Heliguy
Offline Editor: Drew Thompson
Post: Atticus
Music and Sound by MassiveMusic & Big Sync Music
Music Supervision: Michael Szumowsk
Executive Creative Director: Ramesh Sathiah
Composer: Haydn Walker
Sound Designer: Simon Kane
Executive Producer: Katrina Aquilia
