Sidharth Singh Co-Founder of CupShup
After a competitive multi-agency pitch, CupShup, a full-service agency, has secured the digital mandate for Treebo Hotels. The agency will be creatively strategizing on social media management, content marketing, and consulting Treebo on media planning.
“We are excited to be associated with Treebo Hotels as it is one of the preferred hotel chains in the country. We backed our creative and strategic strengths and put forth a basket of integrated ideas which helped us win the mandate,” said Sidharth Singh, Co-founder, CupShup.
It is an exciting opportunity and we are looking forward to further strengthen the brand’s engagement and create a strong consumer base for them on the digital platforms.”
Treebo is an Indian premium-budget hotel chain that aims to use technology to drive quality control at scale in the economy segment of the hotel industry.
“The ideas presented by team CupShup were fresh and in line with the brand positioning that we have envisioned for the post COVID world,” said Hardik Goyal, Vice President, Treebo Hotels.
“We hope that the CupShup team will be able to deliver and build upon the ideas presented. We will also be open to exploring integrated marketing campaigns with CupShup in the future and hope to leverage their expertise as a full-service agency.”
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