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Criteo announced a strategic partnership in Vietnam with MediaDonuts, an online advertising, and technology company. The partnership will provide a platform for Criteo to cover broader market segments in the fast-growing Southeast Asian nation.
“We are glad to announce our first Ad Sales partnership with MediaDonuts in Vietnam, a milestone for Criteo to accelerate our growth and development. This exclusive partnership will help us to expand our coverage in Vietnam. For Criteo, Vietnam is one of the fastest-growing markets in SEA,” said Taranjeet Singh, Managing Director of Criteo SEA & India.
“And shoppers in Vietnam have a variety of choices when it comes to e-commerce platforms, millions of products and services to choose from, and multiple devices to engage with and discover. This exclusive partnership is very important for us, and we look forward to working with MediaDonuts to better support our clients and agency partners.”
Criteo aims to connect shoppers to products and services that appeal to them through machine learning and AI technologies to provide seamless service to advertisers and brands in the region.
“The Vietnamese internet economy has reached USD 14 billion in GMV which is expected to grow to USD 52 billion by 2025,” added Pieter-Jan de Kroon, Managing Partner of MediaDonuts. “MediaDonuts is in Vietnam to provide on-ground support to all marketers expecting the best-in-class solutions for their digital media campaigns.
“We are very excited to represent Criteo in Vietnam, which will help advertisers achieve superior performance at scale. The digital media landscape is evolving fast in Vietnam, and we’re seeing a very interesting opportunity, especially in the performance space. Therefore this partnership will be a game-changer for all companies eager to exceed their media and business objectives by implementing sophisticated campaign strategies through the world-class technology developed by Criteo.”
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