Dentsu Webchutney has won the digital creative and media duties for Cricuru, the recently launched learning platform for Cricket.
To make cricketing a reality for millions and to leave them with skills of hard work and excellence, Cricuru has enlisted a line-up of 30+ Master of International and first-class cricketers. The group of professionals will come together to pass on their learnings to the world, starting with India.
This cricket coaching program is a business venture by ex-Indian cricketer, Virender Sehwag along with Sanjay Bangar, a former assistant coach of the Indian men’s team. Cricuru was born out of their love and passion for the game and the philosophy that world-class cricket coaching should be accessible to everyone.
“With Cricuru, we are reaching talent in every part of the country, especially to the kids in smaller towns who don’t have access to high-class coaching. Our aim is to guide them with their skills and technique and help them get across those mental challenges that we have undergone as players in our careers,” said Virender Sehwag.
“Backed with AI and dial-a-coach modules, this innovative and one-of-a-kind program needed the strategic and creative thinking of an agency like Dentsu Webchutney for our long-term success. Together, we hope to give every cricket aspirant an added ‘You+’ advantage.”
The mandate also included the launch of the brand, nationally.
“Dentsu Webchutney is thrilled to innovate for this exciting category, where ed-tech and cricket are coming together in a new way,” said Prashant Gopalakrishnan, EVP & National Business Head, Dentsu Webchutney.
“This mandate brings with it a chance to work with the experience of legends across the globe. Their passion is contagious for our die-hard cricket fans at Webchutney. In fact, Viru’s philosophy of learning has played a huge role in helping craft our creative approach.”