Credit: Royal Challengers Bangalore via Youtube.com
In a bid to reach millennials and tech-driven consumers, smartphone brand Vivo has named Indian cricketer Virat Kohli as its new brand ambassador. A 360-degree marketing approach will be undertaken to tie the brand with Kohli.
The association will include all ATL and BTL activities, including the brand’s forthcoming TV campaigns and print, outdoor, social media, and events.
“We are thrilled to have Virat Kohli on board. At vivo, our focus is always on our consumer needs and preferences, and we are committed to bringing joy to our consumers’ lives,” said Nipun Marya, Director-Brand Strategy, Vivo India.
“Collaborating with someone as effervescent as Virat is a great way to better connect with our young consumers. Along with Aamir Khan and Sara Ali Khan, we wish to widen our brand reach, and we are confident that associating with a sports figure will help us in reaching a wider audience.”
As part of Vivo’s commitment to ‘Make in India’, all Vivo smartphone series are manufactured at the Greater Noida facility.
“I am really looking forward to this association. As a sportsperson, I understand the importance of consistency and commitment in the game. vivo, as a brand, has established itself as one of the leading players in the Indian smartphone market with its consistency towards delivering innovative technology,” said Kohli.
“The way vivo has brought joy to its customers’ lives through simplified technology, and advancements in mobile photography are game-winning. Associating with such a brand that understands and delivers to the audience is quite exciting.”
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