Global sporting platform, Fun88, has signed two-time T20 World Cup-winning, West Indies captain Daren Sammy as its brand ambassador. Sammy has also played professionally in the Indian Premier League for Hyderabad and has a strong following there.
To kickstart the partnership, Sammy will be a part of a series of brand films targeting sports fanatics in India.
“Daren is a leader and an inspiration to everyone. His success & contribution in Caribbean cricket is remarkable,” said a Fun88 spokesman.
“Daren’s fan following in India is huge and our partnership with him is synonymous to our vision of making Fun88 a go-to destination for sports content in India. We are extremely excited about this association and hope that we are able to leverage Daren’s following to take Fun88 to newer heights.”
Sammy’s films will be a part of Fun88’s upcoming integrated branding and marketing campaign #LagiShart.
“My relationship with the number 88, which has been my jersey number too, spans over two decades and with Fun88 I see a synergy to make it the go-to destination for sports enthusiasts in India. Having followed Fun88 for a while, I have seen how the platform has evolved over the years,” added Sammy.
“It has celebrated sports and cricket and has brought fans together since inception. I am excited about this association with the team at Fun88 and deeply thankful for being given the opportunity to be its ambassador and face.”
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