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    Creative is On Life Support as The One Show Announces Call for Entries

    By Asia Ad Junkie - Sep 28, 2021
    Creative is On Life Support as The One Show Announces Call for Entries

    The One Show 2022 has kicked off its call for entries with a spoof from David Miami. The first campaign film takes a look at saving a creative idea through the lens of a TV medical drama.

    Each spot carries the tagline “The 2022 One Show. It’s worth all the drama.”

    “Ambulance,” the first film, includes a team of doctors, nurses, and EMTs doing their best to save the creative.

     
     

    “Advertising doesn’t save lives, they say. Yet people in our industry tend to take their jobs a little too seriously – especially when it comes to awards,” said Rafael Donato, CCO, DAVID Miami.

    “So for this year’s One Show campaign, we created an actual drama series, ‘Medicine Avenue’, which spoofs all the drama we create for ourselves in our day-to-day. It’s a little self-deprecation we hope everyone will identify with, and we sincerely appreciate The One Show for letting us poke fun at ourselves like this.”

    The two other campaign videos will be rolled out in the coming months. Banners developed in-house by The One Club extend the campaign, using pop art imagery to continue the “drama” theme with humorous headlines.

     
     

    Entries can be submitted now, with fees increasing after each deadline period. Early entry deadline for the greatest savings is October 29, 2021, with the regular deadline December 31. The extended deadline is February 4th, and the final deadline is March 4th.

    The One Show 2022 juries will be announced shortly. Judging will be conducted online, no physical entries will be accepted this year. All entry media must be uploaded into the online entry system.

    Judging will start in March 2022, with finalists announced in May. The One Show 2022 Gold, Silver and Bronze Pencil winners will be announced during Creative Week in May 2022.

    Agencies, brands, production companies and individuals responsible for winning work each year are highlighted in The One Show Global Rankings, the ad industry’s most respected global measure of creative success. Winners are ranked globally, regionally and by country.

    Revenue generated from The One Show entry fees goes back into the industry to fund programming under the nonprofit organization’s four pillars: Education, Inclusion & Diversity, Gender Equality and Creative Development.

    The One Show 2022 juries will be announced shortly. Judging will be conducted online, no physical entries will be accepted this year. All entry media must be uploaded into the online entry system.

    Judging will start in March 2022, with finalists announced in May. The One Show 2022 Gold, Silver and Bronze Pencil winners will be announced during Creative Week in May 2022.

    Agencies, brands, production companies and individuals responsible for winning work each year are highlighted in The One Show Global Rankings, the ad industry’s most respected global measure of creative success. Winners are ranked globally, regionally and by country.

    Revenue generated from The One Show entry fees goes back into the industry to fund programming under the nonprofit organization’s four pillars: Education, Inclusion & Diversity, Gender Equality and Creative Development.

    Credits:

    Client: The One Club for Creativity for The One Show 2022
    Campaign: “Medicine Avenue”
    Agency: DAVID Miami
    Global CCO & Partner: Pancho Cassis
    Global COO: Sylvia Panico
    Managing Director: Ricardo Honegger
    CCO: Rafael Donato
    Associate Creative Director: Sergio Takahata
    Associate Creative Director: Nellie Santee
    Senior Art Director: João Viégas
    Senior Copywriter: Vanessa de Beaumont
    Head of Account: Luiza Prata Carvalho
    Group Account Director: Mariana D’Aprile
    Management Supervisor: George Quiroz
    Senior Account Executive: Margarita Peña
    Executive Producer: Brenda Morrison Fell
    Senior Producer: Esteffania Najera
    Associate Producer: Margarita Castro
    Director of Business Affairs: Barbara Karalis
    Business Affairs Manager: Elizabeth Torriente

    PRODUCTION HOUSE: Primo
    Director: Santi Elias
    Executive Producer: Caro Cordini
    Producer: Gala Gonzalez Costes
    Head of Production Gabriel Ferrari
    Production Service Uruguay: Metanoia
    DOP: German Nocella
    AD: German Zecchi
    Production Designer: Mariana Rivero
    Stylist: Gabriela de Armas
    Post Production House: Primo Post
    Postproducer: Sebas Lopez
    Editor: Paula Baialardo
    Color Correction: Dani Carrizo

    AUDIO, MUSIC & VO: Pickle Music
    Music & Music Publisher: Pickle Music
    Sound Design, VO & Mix: Pickle Music
    Music Creative Director: Alexis Estiz
    Composer: Alexis Estiz, Sebastian Fucci, Dario Calequi
    Producer: Lupita Alvarez

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