Creative Dive: Sharma Ji Ka Beta | FCB Interface

The campaign blossomed by unveiling Rohit Sharma’s off-field persona in candid conversations with Ritika Sajdeh. It employed heartwarming themes, personal anecdotes, and discussions on family values.

Client

Max Life Insurance

Agency

FCB Interface

Campaign Date

October, 2023

market

India

Campaign Background

The Sharma Ji Ka Beta Market via FCB Interface was driven by market insights showing the potency of celebrity endorsements, the resonance of family-centric messaging, and the demand for authentic, relatable content.

The Work

Deeper Dive

FCB Interface

What market insights drove the creative inspiration behind the campaign?

Market insights highlighted the potency of celebrity endorsements, the resonance of family-centric messaging, and the demand for authentic, relatable content. Rohit Sharma’s influence and Max Life’s commitment to safeguarding family aspirations were pivotal in shaping the campaign’s creative direction.

How did the campaign evolve creatively?

The campaign blossomed by unveiling Rohit Sharma’s off-field persona in candid conversations with Ritika Sajdeh. It employed heartwarming themes, personal anecdotes, and discussions on family values to illuminate Rohit’s relatable character beyond his cricketing persona.

Challenges in putting the campaign together for launch?

Challenges included maintaining content authenticity and breaking through the clutter of the competitive digital landscape. Striking a balance between celebrity allure and Max Life’s core message of protecting family finances proved to be a critical challenge.

Results in terms of client and agency KPIs?

The campaign excelled, delivering remarkable boosts in engagement, brand recognition, and lead generation for Max Life. A significant surge in social media engagement and views highlighted the campaign’s extensive reach and the agency’s success in surpassing client KPIs.

Campaign Credits

Creative
Rakesh Menon
Shishir Kapre

Jessica Rapose
Drishti Garg

Art
Santosh Gudekar
Pawan Kotian
Account Management
Ruchita Purohit
Devanshu Narang
Smridhi Dwivedi
Khushi Khanna
Kavya Matia

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