The Philippines experienced the highest increase in the usage of shopping apps in Southeast Asia according to data from iPrice group in collaboration with App Annie and SimilarWeb.By Robert Cameron - Oct 14, 2020
With the US’ online sales skyrocketing due to the pandemic, it comes as no surprise that the Philippines’ e-Commerce industry is experiencing major changes in the past half-year as well.
iPrice Group’s Map of E-commerce report, in collaboration with App Annie and SimilarWeb, offers insights as to how Filipinos’ consumer behavior has shifted due to social distancing, while additionally offing a view of how the country’s multinational and local e-Commerce players are adapting, given the unexpected worldwide pandemic.
After comparing Q2 2020 with Q1 2020, App Annie’s data shows that the Philippines experienced the highest increase in the usage of shopping apps (53%) in Southeast Asia. The total sessions in shopping apps in the country reached 4.9 billion, said the report, adding that It’s expected that e-Commerce players in countries that underwent strict social distancing measures experienced growth in mobile app usage/downloads.
iPrice findings say that the Philippines is now catching up to its Southeast Asian peers in terms of digital adaptations, especially since e-Commerce and digital services were not as accessible in the country. Brick-and-mortar stores still deemed to be more profitable. Given the country’s strict lockdown measures, however, the country’s economy is now forced to adapt, said the report.
The Philippines is now catching up to its Southeast Asian peers in terms of digital adaptations, especially since e-Commerce and digital services were not as accessible in the country, according to the report.
This can also be seen in data from Statista, which shows that 44% of Filipinos aged 35-44 purchased more online during COVID-19. Moreover, iPrice’s previous study earlier this year also revealed that Filipinos were looking up Wifi Adapters 590% more as they gear up to spend more of their time online.
Though the Philippines may not be as savvy with e-Commerce as its other Southeast Asian peers like Indonesia or Singapore, its gradual adaptation is still pretty evident. Overall, Southeast Asians are spending more money online this year, comparing the first half of 2020 with the first half of 2019. The average basket size (amount added to an online cart) immensely increased in each country, but notably, the Philippines had the highest increase in basket size (57%) compared to its neighbors. In iPrice’s platform alone, Filipinos now spend about PHP 1,311 (USD$27) per month on average, the brand added.
iPrice also analyzed web traffic data from SimilarWeb, which sheds light on sites that are thriving/failing, product categories that are gaining demand, and how e-Commerce players are adapting to the unexpected pandemic. Here are the most interesting insights:
According to a release from iPrice:
“With the rising trend of online shopping in the country, the Philippines’ Internet economy may just be getting the push it needs. The Philippines is known to survive with cash-based transactions and brick-and-mortar stores, but perhaps its inevitable adaptation to COVID-19 will allow the country’s digital world to catch up to its more developed Southeast Asian neighbors.”
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