Couple Finds it is Not So Easy to Refuse Adventure’s Call in Suzuki Campaign

Client

Suzuki Australia

creative

Deloitte Digital APAC

Suzuki Australia – Automotive has launched a new installment of its ‘For Fun’s Sake’ brand campaign to pitch the launch of the all-new Suzuki S-CROSS.

Done in partnership with Deloitte Digital, the campaign spot tracks a couple whose everyday journey to work is interrupted by a call from their old friend, “Adventure.”

Those calls are never easy to refuse, right?

 
 

“It’s an advertising trope as old as the hills, ‘when adventure calls…’, but with the new S-CROSS and its ALLGRIP technology we felt it was time for Suzuki to swerve straight into it and have some fun,” said Matt Lawson, Chief Creative Officer of Deloitte Digital APAC.

Says Robert Rosengarten, Marketing Manager – Automotive, Suzuki Australia added: “As our new flagship vehicle, the all-new S-CROSS called for a campaign that was a little more premium yet retained our Suzuki ‘For Fun’s Sake’ soul….‘When adventure calls’ is the answer. With its ALLGRIP technology S-CROSS offers versatility, style and function in a small SUV package both in an urban setting or off the beaten track. It’s the Suzuki that is up for any adventure.”

 
 

Credits

Creative Consultancy: Deloitte Digital
APAC Chief Creative Officer/Partner: Matt Lawson
Executive Creative Directors: Charles Baylis & Anthony Moss
Designer: Caitlin Demetriou
Copywriter: Talia Stone
Partner: Adrian Mills
Group Account Director: Daniel Loukidis
Account Manager: Ellie Young
Senior Producer: Marlese Sloan
Finished Artist: Mark Scano

Production: Finch
Director: Alex Roberts
Executive Producer: Corey Esse
Producer: AnnaTara Clark-Sneddon
Cinematographer: Tim Tregoning
Casting: Mackintosh

Post Production: ARC
Offline: Jo Scott
Colourist: Edel Rafferty
Online: Jamie Scott

Sound: Sonar
Sound Engineer: Timothy Bridge
Producer: Louis Moore

Media: Noisy Beast
Group Media Director: Ben Lynch
Media Account Manager: Josh Sharpe

Client: Suzuki Australia
General Manager, Automotive: Michael Pachota
Marketing Manager, Automotive: Robert Rosengarten
Digital Marketing Coordinator, Automotive: Daniel Sammut

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