Cossouq’s Debuts Campaign in The Indian Market Embraces Inclusivity

“We, as a brand, are here to ease your journey toward self-love and acceptance.”

Cossouq, a curated online marketplace for beauty and personal care products, has debuted in the Indian market with a new campaign via Whiplash Agency India titled, #SamjhaKar featuring popular Indian actress Shriya Pilgaonkar.

According to the brand: “#Samjhakar that the blurred boundaries drawn by society don’t define who you are and who you want to be. Join this Cossouq revolution and tell your story for the world to understand and break the stereotype of the “aise, waise, us jaise log” and tell “hum jaise hain, best hain.” You are not alone, and we celebrate you!”

“Cossouq is mindful of people’s needs and works to serve a diverse customer base in an inclusive manner,” said Meet Jatakia, Director of Branding & Marketing at Cossouq.


“We, as a brand, are here to ease your journey toward self-love and acceptance. Highlighting how Cossouq caters to everyone irrespective of age, gender, sexuality, or race, this campaign emphasizes certain issues and taboos that people still face for being ‘different’. Many of them are told off whenever they venture into a different path with excuses, often starting and ending with ‘Samjha Kar’. This campaign plays a ‘UNO Reverse’ by turning the tables on the world. It asks them to understand once and for all that in this new age, these extraordinary people will not be backing down or shying away from showing off who they truly are and what they stand for.

Featured in the film is the iconic drag queen Mark Mascarenhas and fashion model, Aman Pal.


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