Cosmo5 has announced the acquisition of Brew Group, a Singapore-headquartered marketing group comprising Brew Interactive and LiteBrew.
Brew Group was founded 17 years ago by Marcus Ho, Founder and Managing Director, and employs over 60 people across Singapore, Malaysia, the Philippines, Indonesia and Taiwan.
Brew Interactive is a performance and brand agency serving enterprise and mid-market clients. LiteBrew is a growth marketing partner for small and medium-sized businesses and an approved vendor under Singapore’s Productivity Solutions Grant.
Brew Group’s client portfolio includes Nikon, Hitachi, Cybozu, LG, Epson, National University of Singapore, TotalEnergies, BMW, Shopify and Recorded Future.
The acquisition consolidates Cosmo5’s broader footprint in Asia-Pacific, bringing the group to more than 250 people across the region.
According to Cosmo5, by combining Brew Group’s established local capabilities with its international network and expertise, the group is now able to offer Southeast Asian and international clients integrated solutions across Performance Marketing, Media Buying, Programmatic and Tracking, SEO and Generative Engine Optimization, Creative Production, Social and Influencer Marketing, and Marketing Technology.
“At Cosmo5, we believe that true transformation is powered by people,” said Jean Kerboul, Europe and APAC CEO, Cosmo5.
“With Brew group joining us, our family grows to over 250 people across Asia-Pacific, strengthening our ability to deliver seamlessly across key markets and across the full range of Cosmo5 expertise. In Marcus and his team, we found a partner whose culture and values closely mirror our own. This acquisition is fundamentally a human adventure, bringing together our expertise to deliver impact-driven strategies for our clients while opening up new global career opportunities for our people.”
Over the past three years, Brew Group has strengthened its specialist capabilities in creative production and SEO/GEO, while embedding AI across its delivery, operations and sales workflows.
Brew Interactive and LiteBrew will continue to operate under their existing brands, with Ho and the current management teams remaining in place and no planned changes to day-to-day operations, said the release.
“We have spent the past 17 years building an agency on the principle that great marketing should be accessible to every client, not only those with the biggest budgets and not only those that can afford a holding company agency,” said Ho.
“That principle is why Cosmo5 is the right choice for our team. Southeast Asia has no shortage of marketing agencies that can run campaigns. What mid-market and enterprise brands here struggle to find is one partner that can deliver creative, performance marketing, SEO and generative engine optimisation, content and social, and marketing technology to a high standard – and tie all of it back to revenue.”
Founded in 2001, Cosmo5 is an independent global marketing group with over 1,400 experts working across 32 offices in 19 countries.
