Corsa, an Indonesian motorcycle tire brand under PT. Multistrada Arah Sarana, has launched a digital film titled ‘Warisan yang Membanggakan’ (‘The Proud Legacy’) to mark Indonesia’s 81st Independence Day.
The campaign’s aim is to remind Indonesians that the country’s legacy is not only the history it inherits, but the spirit of Gotong Royong practiced every day, according to the release.
The film highlights that spirit of togetherness and solidarity on the road, from a rider helping push a stranger’s broken motorbike and making way for an ambulance to tapping a fellow rider’s helmet to point out a kickstand left down.
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“The campaign turns the daily commute into a reflection of the nation itself: unpredictable, challenging, and powered by people who always look out for each other,” said Lup Jakarta, the creative agency on the campaign.
“Corsa delivers the grip that keeps riders steady, while the spirit of gotong royong keeps everyone moving forward.”
Lup Jakarta worked with production company Flow Studio on the campaign.
Credits
Executive Creative Director: Albert Chan
Business Director: Ahmad Syakbani
Account Director: Ika N Wulan
Creative Director: Irfan Zayanto
Head of Digital: Demas Kevin
Account Manager: Annisa Amadea
Art Director: Dedy Rukmana
Copywriter: Darrel Girasto
Sr. Graphic Designer: Mevlevi Rumi
Digital Team: Alif Mahardika, Recht Wiloamin, Fernando
Production Team:
Producer: Rendy Yohan Saputro
Videographer: Tulus Manalu / Bagas Andhita
Colorist: Arif Patrialis
Editor: Daffa Kusuma
Sound engineer: Dafiq Achmad
