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    Coors Australia Appoints This is Flow to Handle Media Planning and Buying

    The agency's media planning and buying will focus on sporting occasions.

    By The Staff - Apr 23, 2021
    Coors Australia Appoints This is Flow to Handle Media Planning and Buying

    Image source: Coors official website

    This Is Flow has been awarded the Australian account of global beer brand Coors. The agency will drive media planning and buying throughout the year with a focus on sporting occasions.

    They aim to launch in time for the NBA playoffs and finals in May — with 3.86 million basketball fans, the NBA is the 4th most-watched sport in Australia.

    “Coors, an easy-drinking lager, is the peak of refreshment,” said Matt McKay, Senior Brand Manager.

    “We are excited for Australians to pick up a Coors for their next sporting occasion, whether that be at the bar, at their house, or at the game. We are also excited to partner with This is Flow who have delivered an innovative plan to highlight the way that sport brings people together.”

    The agency will also be working on the media planning and buying for beer brands Miller Chill and Miller Genuine Draft with activity kicking off in the second half of 2021.

    “There’s a real energy behind a powerhouse global brand like Coors, the passion and drive from the business and the team that inspires our best work,” said Jimmy Hyett, CEO This Is Flow.

    “The Coors brand aligns with the energy and skill set of our team, who’s done a great job building a strategic response that taps into the audience behavior and the channels they thrive in.”

     

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