Contract Advertising has appointed Sunil Shetty as Senior Vice President & Head, Strategic Planning at Contract Mumbai.
Shetty, who joins in from FCB Global, Kuala Lumpur, is a seasoned planner, skilled in delivering effective brand and communication solutions with leading global advertising agencies and corporates.
Shetty has successfully led the planning function across offices in India and South East Asia, in an individual capacity and as a team leader. Sunil’s last assignment was working as Strategic Planning Director in FCB Kuala Lumpur, Malaysia; prior to which, he was Head of Planning for FCB Ulka, Mumbai.
He has also worked with Ogilvy and RK Swamy BBDO in his previous role. Shetty has also been on the client’s side, has worked with companies such as Philips Lighting & ICICI Securities.
“Having been on the client’s side, Sunil brings with him a larger marketing & business perspective, which will be an asset, as we plan forward & growth strategies for our clients and their brands,” said Rohit Srivastava, Chief Strategy Officer, Contract Advertising.
“His wider exposure to markets beyond India ensures a fresh, outside-in thinking that we are excited about tapping into, as we forge new forms of communication & engagement to reflect the changing realities of the consumer & media landscape.”
“The breadth and depth of client engagements at Contract and a strong strategic planning focus, which equally emphasises results and creativity, made this opportunity uniquely exciting. I look forward to partnering our clients in navigating the new consumer realities,” said Shetty, on taking over the new role