As part of an ongoing series leading up to Cannes Lions in June, we offer agencies a chance to showcase the work they’ve entered for judging. Next up is Leo Burnett Colombo, Sri Lanka.
In the Buddhist nation of Sri Lanka, flowers signify the impermanence of life. Their highest purpose is to be presented as an altar offering. But due to the high volume of daily worshippers, these flowers offered at temple altars get discarded within minutes. This results in millions of such fresh flowers offered at temples getting wasted daily.
By extracting the pigments in these temple flowers, we created Petal Paint. A range of safe, long-lasting paints and used them for the creation and restoration of temple art. The paint was extracted in five colors – blue, yellow, red, white and orange – which represent the 5 colors of the halo that emanated from the Buddha when attaining enlightenment. Through Petal Paint, flowers at temples offered have now gained a new purpose beyond a single offering, making them live forever on temple walls, in an eternal incarnation that will never fade away.