Contenders at Cannes 2023: BBDO Asia’s Creative Council Shares Their Top Nine Submissions

Here are nine campaigns BBDO Asia has submitted in hopes of walking away with some Cannes Lions glory at the end of the annual fest.

Leading up to Cannes Lions 2023, as part of our Contenders at Cannes series, BBDO Asia has shared nine works submitted for this year’s Cannes Lions International Festival of Creativity, as chosen by their Creative Council members across Asia.

Here are the nine campaigns BBDO has submitted in hopes of walking away with some Cannes Lions glory at the end of the annual fest.

Image via BBDO Asia


They are listed in no particular order. Check ’em out:

P&G Ariel / See Equal #ShareTheLoad Integrated Case Video

P&G Ariel / Silent Separation #ShareTheLoad 


Five Star / The Movies That Made (From) Us 

Ralson India / No Pressure Delivery 

KBP / The Fake News Broadcast 

Thai Health Promotion Foundation / The Experimental 

Mountain Dew / Scrapboards 

The Dissolving Bottle / The Dissolving Bottle 

Johnson and Johnson / The Other Mother’s Day 

The council comprises 12 influential creatives from the region, that provide guidance, mentorship, and expertise to ensure the delivery of outstanding work to clients. They convene weekly to review the region’s creative output, offer advice on enhancing work for awards entries, and discuss common creative challenges faced across the markets we operate in.

BBDO Creative Council members in Asia

  • Josy Paul (Creative Chairman and CCO of BBDO India)
  • Hemant Shringy (CCO of BBDO India, Mumbai)
  • Gavin Simpson (ECD of BBDO Guerrero)
  • Kevin Jin (CCO of BBDO Shanghai)
  • Arthur Tsang (CCO of BBDO Greater China), Nicole Ma (CCO of BBDO China)
  • David Guerrero (Chairman & CCO of BBDO Guerrero), Krishna Mani (CCO of BBDO India Gurgaon)
  • Thasorn Boonyanate (CCO of BBDO Bangkok)
  • GuanHin Tay (Creative Chairman of BBDO Singapore)
  • Kohei Matsui (ECD of I&S BBDO)
  • Masaki Honda (ECD of BBDO Japan),

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