Contenders at Cannes 2024: Ampol – Last Chance Servo | Saatchi & Saatchi Australia

Leading up to Cannes Lions, we showcase creative campaigns submitted from across the Asia Pacific.

Campaign Background

Saatchi & Saatchi Australia

The Australian Outback is one of the most remote places on Earth. It’s also home to our most significant tourism attractions, which can only be reached by some of the most remote roads on earth – 5 major arteries across 5 million square kilometres.

Travelers can drive hundreds of kilometres without a fuel stop in sight. Not being prepared for this journey could mean death.

“Last Chance Servo” is a digital radio initiative that turns Ampol Service Stations into lifesaving stops by using dynamic digital audio to deliver hyper-targeted radio ads reminding drivers to refuel and restock on essential supplies before getting onto the remotest roads in Australia.

The Work

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