Contenders at Cannes 2023: Whitelion – The Loudest Call | Ogilvy Australia

Leading up to Cannes Lions, we showcase creative campaigns submitted from across the Asia Pacific.

Campaign Background

Ogilvy Australia

It’s a shocking stat, but there are three times as many young Australians living out of home as there are phone booths on our streets. And they’re just as invisible.

To give 46,000 homeless youth a voice, Whitelion made the loudest call.

A single phone call to Australia’s 15,300 phone booths, all in one day.

If you answered the call, you’d get a message from a young Aussie asking for help and a simple call to action to make a donation at

The Work

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