Contenders at Cannes 2023: Vodka Cruiser – The Solo Project | TBWA Melbourne

Leading up to Cannes Lions, we showcase creative campaigns submitted from across the Asia Pacific.

Campaign Background


Female masturbation is not something popular culture talks about, engages with, or even acknowledges.

This silence enforces the taboo around female self-pleasure, with over 50% of women feeling ashamed to do it. So to break down the stigma, Vodka Cruiser broke up Australia’s biggest pop duo.

We partnered with The Veronicas to launch The Solo Project, an initiative empowering them to ‘go solo’ in celebration of self-pleasure.

Why? Because it made sense for a brand that’s all about championing female fun.

One iconic duo. Two self-pleasure anthems. By getting so loud about female masturbation, we made sure it couldn’t be ignored, censored, or silenced, any longer.

The Work

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