Leading up to Cannes Lions, we showcase creative campaigns submitted from across the Asia Pacific.
The Here Is SG sculpture was created to drive advocacy and awareness of the Passion Made Possible (‘PMP’) brand – Singapore’s destination story encapsulating the nation’s spirit of people coming together to achieve transformation and success through passions and determination.
Designed as anamorphic in nature, Here Is SG features the SG Mark coming together in full when viewed at one specific spot, portraying how Singapore as a whole is always going to be greater than the sum of its parts.
Beyond its aesthetics, the sculpture is designed to be multi-purpose, serving as an interactive space that offers more than a photo-taking opportunity.
The 20m-long and 3.5m-high sculpture is strategically situated in Marina Bay against the Singapore skyline, enhancing placemaking efforts by encouraging locals and visitors to explore new experiences with it.
From design to material and greenery, the sculpture was born from a collaboration of locals from diverse disciplines and passions. Its sustainable facets are also testament to Singapore’s wider ongoing efforts in reducing our impact on the environment without compromising on innovation.
With its design and multi-faceted functionality, Here is where people, passion and possibilities meet.
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