Contenders at Cannes 2023: The Guardian – News Needs a Guardian | Howatson+Company

Leading up to Cannes Lions, we showcase creative campaigns submitted from across the Asia Pacific.

Campaign Background


‘News needs a guardian’ highlights the need for independent and factual journalism at a moment when trust in Australian mainstream news media is waning.

Using the most divisive and deep-rooted issues in the Australian news cycle (Indigenous affairs, equality, climate change, anti-Covid-19 riots, and Russia’s invasion of Ukraine) we defined the role of The Guardian in Australia.

A publication that delivers unwavering fact-based journalism and holds power to account to help society make progress in these issues.

The Work

Images: The Guardian via Howatson+Company

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