Contenders at Cannes 2023: Suncorp – Resilience Road | Leo Burnett Australia

Leading up to Cannes Lions, we showcase creative campaigns submitted from across the Asia Pacific.

Campaign Background

Leo Burnett Australia

Suncorp’s mission is to ‘Put Australia on the road to Resilience’, so we took one of Australia’s most vulnerable streets and made it one of the strongest.

We analysed each home on a disaster-prone street in Queensland and applied the scientific learnings and techniques from ‘One House to Save Many’ to make each home more resilient to bushfires, floods and cyclones.

‘Resilience Rd’ was designed to teach Australians the value of resilience and how to make their homes stronger in the face of increasing extreme weather. And to continue to position Suncorp as an industry leader in resilience.

The Work

Want to be featured? Drop us a line: [email protected]

more contenders

subscribe & get more brand in your diet


get more brand in your diet

We never share your info,
we only share ours