Contenders at Cannes 2023: Honda – HARVEY | Leo Burnett Australia

Leading up to Cannes Lions, we showcase creative campaigns submitted from across the Asia Pacific.

Campaign Background

Leo Burnett Australia

Meet HARVEY the talking Honda HR-V: The first car website to use voice-activated AI technology to make the car buying process simple, fun and quick.

We partnered with AI specialists to create an engaging voice and text-activated AI website that’s accessible from anywhere. Whether it’s the Honda Website, Honda Dealer, Interactive Display, Meta Messenger App and even Google Nest. HARVEY invites people to interact and ask the burning questions that matter most to them.

HARVEY can answer most questions from models and grades, features, ‘how to’ content, service and warranty details, as well as fun and topical content.

HARVEY has been purpose-built to learn and evolve so our content and media ecosystem adapts as we understand what resonates with our audiences. And with complete creative control over Harvey’s AI voice and 3D visuals, we can adapt and create new content in real-
time.

The Work

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