Ford has launched a new campaign for its Next-Gen Everest pitching how it was made for owners who throw themselves into whatever challenge confronts them – whether that’s some serious off-roading or navigating tricky garages.
The campaign, via Clemenger BBDO, illustrates is inspired by the car’s namesake and a dash of humor, with a dash of the classic torture tests that all truck ads require.
“The next-generation Ford Everest has been built to handle whatever challenge modern life throws at us,” said Curtis, Chief Creative Officer at Clemenger BBDO.
“From climbing a rugged mountain, to even the more daunting task of organizing a 6-year-old’s birthday party.”
John Hatzimanolis, General Manager of marketing communications at Ford Australia, added, “The next-generation Ford Everest offers both rugged capability and uncompromising versatility, making it a compelling proposition for families with an adventurous spirit who need a vehicle that matches every challenge of modern life.”
Client: Ford Australia
Director of Marketing: Daniella Winter
General Manager Marketing Communications: John Hatzimanolis
SUV Marketing Communications Manager: Daniel Mussel
SUV Marketing Communications Analyst: Maggie Hamilton
Creative Agency: Clemenger BBDO
Production Company: Revolver
Director: Simon McQuoid
DOP & Cinematographer: Stefan Duscio
Editor: Bernard Garry
Managing Director & Executive Producer: Michael Ritchie
Executive Producer & Partner: Pip Smart
Producer: Caroline Kruck
Post Production Company: The Editors & Fin Design
Music Composer & Arranger: Mark Mitchell @ Electric Dreams