Condom Brand SKYN Launches ‘A World of Softness’ Campaign

“When couples drop their guards and come together, do you think they see the world in a different way?”

Client

SKYN

Agency

UltraSuperNew

SKYN condom brand has released a new campaign for the launch of the Premium+ condom via creative agency UltraSuperNew Tokyo.

Interestingly titled ‘A World of Softness’, the campaign comes with a nicely shot, fall-themed film featuring a couple flirtatiously playing a game of ‘tag’ in the woods. Whenever they make contact, the world changes in a mysterious way.

As the brand puts it: “In our new campaign, we created a unique world where two couples intensely play in the woods. And, when they make contact, the world starts to change. The world eventually turn into place, soft and beautiful, only couples in love can see.”


 

The brand goes on to ask: “When couples drop their guards and come together, do you think they see the world in a different way?”

 


Credits

Client: SKYN
Agency: UltraSuperNew
Yousuke Ozawa, Creative Director
Daiki Shimizu, Producer
Mana Shigeki, Web Producer
Alex Watanabe, Producer
Rebecca Chen, Art Director
Issei Usui, Copywriter
Production: Geek Production
Producer:
Fukutaro Inadome
Junpei Yamamoto
Director: Kohga Mori


 
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