Columbus Asia Names Susi Pokar Head of Performance

Columbus Asia Names Susi Pokar Head of Performance
Susi Pokar

Columbus Asia, Dentsu Aegis Network’s digital performance agency, has appointed Susi Pokar as its Regional Head of Performance. The newly created role further strengthens Columbus Asia’s leadership team, and sees Susi’s relocation from the UK back to Singapore.

Bringing with her over 16 years of digital experience across Asia, North America and EMEA markets, Susi will drive best in breed strategies across digital performance channels including paid search, performance display/video, paid social and content marketing. Susi will report to Rosemary Lising, Managing Director, Columbus Asia. 

Susi joins from Reprise Media UK where she was Head of Operations and responsible for the UK and EMEA business in all biddable media channels. During her time there she developed innovative biddable media strategies for Tesco Plc, Anheuser-Busch and General Mills.


She also led the Zurich Insurance search program across Asia, Europe and the Americas. Prior to that, Susi was Director at Mindshare North America, where she was the Travel and Pharmaceutical search lead for Royal Caribbean Cruises and Boehringer Ingelheim, a leading pharmaceutical company. Always passionate about crafting new solutions, Susi developed innovative programs integrating social media insights with search to deliver better results.

“Susi brings a wealth of digital performance experience to the Columbus Asia business,” said Rosemary Lising.

“She has a unique ability to look from both a strategic and executional perspective. I’ve had the pleasure of working with Susi previously and am confident that she will play a key role in spearheading strategic and innovative solutions for our growing number of clients.” 

“Asia is a diverse and exciting region, with some countries starting to outpace some mature markets in digital innovation,” said Pokar. “I look forward to raising the bar and pushing the boundaries of performance and experience marketing in this region with Columbus Asia.”



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