Colgate-Palmolive has launched Colgate Optic White Vitamin C, a whitening toothpaste powered by Vitamin C, alongside an Asia-Pacific partnership with j-hope of BTS as ambassador for the new oral beauty range.
j-hope will headline the brand’s new launch campaign across Asia-Pacific, with content including campaign drops, behind-the-scenes material and interactive challenges on Colgate’s official social media channels.
Samir Singh, President, Enterprise Oral Care, Colgate-Palmolive and previously, EVP Marketing, Asia Pacific, said: “Vitamin C transformed the skincare industry by helping people’s skin look brighter and more radiant.
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“Based on pioneering oral science work at Colgate-Palmolive, we have unlocked a clinically effective Vitamin C formula for teeth whitening.”
“The launch of Colgate® Optic White™ Vitamin C represents a major leap forward in oral beauty innovation. Consumers no longer separate beauty from oral care and this product reflects that shift.”
“He is the perfect partner for us to take this product to millions of people”.
Credits
Colgate-Palmolive:
Samir Singh: EVP Marketing, Asia Pacific
Wen Zhu: Sr.Director, Marketing APAC
Anaswar Rajagopal: Director, Marketing APAC
Tracy Lui: Marketing Manager APAC
Kenny Choo: Head Content Lab, APAC
Nicolas Tran Dinh: Director , Digital & Media Lead , APAC
Adam Clark: Senior Manager , Business Services Procurement
Jacinta Francis: Content Production Manager, APAC
Katelyn Chen: Senior Digital Art Director, APAC
Audrey Lee: Shopper Design Manager, APAC
WPPCP / WPP Media / WPP Production / Ogilvy ANZ:
Sarah-Leith Izzard: Chief Creative Officer, Ogilvy Group Hong Kong
Ken Kaneko: Senior Art Director APAC, WPPCP
Ali Silao: Creative Director, Head of Art, Ogilvy Group Hong Kong
Oliver Samuelsen: Senior Copywriter, WPPCP
Daniel Cullen: Executive Director APAC, WPPCP
Kunal Rasania: Business Director, APAC, WPPCP
Mark Tan: Associate Account Director, WPPCP
Ines Rubio: Associate Strategy Director, WPPCP
Vidhyadhar Kale: President – Client Solutions, WPP Media
Pranay Shah Singh: APAC Strategy Partner, WPP Media
Rana Mughees Nawaz: APAC Regional Strategy Director, WPP Media
Benjamin Lee: Senior Regional Manager, Strategy & Planning, WPP Media Singapore
Brenda Ho: Director, Social and Influence Strategy, Ogilvy ANZ
Shu Pin Lee: Head of Office, WPP Production Singapore
Kimie Ong: Executive Producer, WPP Production Singapore
Renee Lim: Integrated Producer, WPP Production Singapore
Henry Nguyen Manh Ha: Sr. Account Manager, WPP Production Singapore
