Widely-respected strategists, Rob Campbell, has been appointed by Colenso BBDO as Chief Strategy Officer.
In a career spanning three decades, Campbell has worked with some of the world’s most well-known agencies including Wieden+Kennedy, R/GA, and Cynic. Over the course of his career, he has led strategists on work for global brands including NIKE, Google, IKEA, and Spotify.
“Creativity can let people hidden in the shadows feel seen and make those who love the spotlight feel scared,” said Campbell. “It’s a deliciously deadly weapon and while many talk about it and many write about it… few truly embrace it. One who does is Colenso.
“Despite being relatively small and based in New Zealand, Colenso has consistently kept the global giants on their toes and looking over their shoulder… and I’m utterly thrilled I’m going to get to play there. Frankly, I can’t wait to see what positive damage we can create together.”
“We’ve been speaking to Rob for years on and off, and an opportunity that happened to work for us all presented itself – and we couldn’t be more excited,” said Scott Coldham, Managing Director at Colenso BBDO. “Rob is more than a CSO. He’s an opinion in every room, a cultural leader, a talent magnet, and a very experienced strategic thinker who will challenge and grow our agency, our clients, and the creative product we deliver. He’s a big hire for us, and will be a tide that raises all boats, so to speak.”
Campbell, the co-founder of The School of Strategic Arts with Martin Weigel, will continue to spend the next few months finishing projects with music, fashion, and gaming royalty while continuing to write his rambles at The Musings of an Opinionated Sod.
He will start the position in early 2021 either virtually or in New Zealand depending upon the COVID-19 pandemic status at that time.
