The 70th Cannes Lions has announced the first round of winners for 2023 with Colenso BBDO being awarded the Radio & Audio Lions Grand Prix for their work on the Skinny ‘Phone it In‘ Campaign which includes ‘Strip Club’, ‘Lawyer’ and ‘Ad Agency’. The agency also took home one Silver Lion and one Bronze Lion for the campaign.
The Grand Prix for Health & Wellness Lions, went to ‘The Last Performance’ By Special, Auckland, for Partners Life. This campaign challenged people to rethink preconceptions around life insurance, encouraging New Zealanders to take action.
First Day Highlights
The winners of the Pharma, Health & Wellness, Outdoor, Print & Publishing and Radio & Audio Lions were announced, as well as the Lions Health and United Nations Foundation Grand Prix for Good.
This year, entrants from Armenia and Nigeria made history by being the first to take home a Lion for their country; Bronze Lions in Radio & Audio and Health & Wellness Lions respectively.
“We’re delighted to honor our first Lion winners who are raising the creative bar on the global stage,” said Simon Cook, CEO, Lions.
“Thank you to all of our exceptional Jurors who have given their time, dedication and expertise to define the creative benchmark for the Festival’s 70th edition.”
The Outdoor Lions, celebrating creativity experienced out of home, received 1938 entries and 59 Lions were awarded: 9 Gold, 19 Silver and 30 Bronze.
The Grand Prix went to ‘A British Original’ by Uncommon Creative Studio, London for British Airways. The work explores the multitude of reasons people travel by responding to the box-ticking question ‘What is the purpose of your visit?’ With witty responses across 500 print, digital and outdoor executions, the work was delivered with impressive scale.
Print & Publishing Lions
In the Print & Publishing Lions, which honour creativity in circulation, 814 entries were received and 26 Lions awarded: 4 Gold, 7 Silver, and 14 Bronze Lions, and the Grand Prix went to ‘Newspapers Inside The Newspaper Edition’ by Impact BBDO, Dubai, for AnNahar Newspaper.
The work honours freedom of speech in Lebanon and the crisis that affected the publishing industry, using the newspaper’s daily edition to revive publications that had been shut down due to political failure and pressure. The Print & Publishing Jury said,“The Grand Prix was awarded to a brave piece of work that put into action a publication-based idea to defend the sanctity of a free press, and did it in a way that we hope sends a signal to the industry on how eternally innovative the future of publication can be.”
Radio & Audio Lions
Radio & Audio Lions, celebrating creativity that is wired for sound, received 715 entries and 22 Lions were awarded: 3 Gold, 7 Silver, and 11 Bronze Lions. The Grand Prix went to the ‘Phone It In’ campaign by Colenso BBDO, Auckland for telecommunications company Skinny, New Zealand.
Health & Wellness Lions
In the Health & Wellness Lions, honouring creativity for personal well-being, 1297 entries were received and 37 Lions awarded: 6 Gold, 13 Silver and 17 Bronze. The Grand Prix went to ‘The Last Performance’ By Special, Auckland, for Partners Life. This disruptive piece of work challenged Kiwis to rethink preconceptions around life insurance, encouraging New Zealanders to take action.
In the Pharma Lions, which celebrate life-changing creativity, from 354 entries, 13 Lions were awarded: 2 Gold, 4 Silver, and 6 Bronze Lions. The Jury awarded the Pharma Grand Prix to ‘Scrolling Therapy’ for Eurofarma by Dentsu Creative Buenos Aires / Dentsu Creative New York / Dentsu Creative Chicago.
Grand Prix for Good
The Lions Health and United Nations Foundation Grand Prix for Good was also announced and the Grand Prix went to ‘Working with Cancer’ for Memorial Sloan Kettering Cancer Center (MSK), by La Foundation Publicis Chicago / Publicis Conseil Paris / Le Truc New York / Digitas New York / Saatchi & Saatchi Health, New York / Publicis Groupe UK, London.
The Healthcare Network of the Year
Healthcare Agency of the Year
AREA 23, an IPG Health Network Company, New York, USA
KLICK HEALTH, Toronto, Canada
21GRAMS, Part Of Real Chemistry, New York, USA