Contagious has released the 2023 Contagious Pioneers, the annual list of the agencies “setting the standard for creative excellence in marketing.”
‘”While we were impressed with all our Pioneers this year, Colenso BBDO shows remarkable consistency in having made the list almost every year since Contagious first launched the Pioneers ranking in 2016,” said Contagious editor Chloe Markowicz.
“Edelman meanwhile, stands out for being the sole PR firm amongst a catalog of creative agencies, proving that effective, groundbreaking communications can come from any discipline.”
The 2022 Contagious Pioneers (in alphabetical order)
- AMV BBDO, London
- BETC Paris
- Colenso BBDO, Auckland
- Edelman, New York
- FCB, New York
- GUT Miami
- Mother, London
- Ogilvy India, Mumbai
Angela Watson, Managing Director of Colenso BBDO told Branding in Asia in a statement: “To be a creative company that’s based in New Zealand but who troubles the world’s best agencies is in the DNA of Colenso. Being selected by Contagious comes down to the combined ambition of our clients and our people. We’re so proud.”
The ranking is based on analyzing the work featured on the company’s online intelligence tool, Contagious IQ. These include campaigns “that demonstrate the highest levels of creativity and strategic thinking,” that also perform well against other metrics, such as the ratio of campaigns created to the number of clients.
“I’m often asked what an agency needs to do to become a Contagious Pioneer,” said Markowicz.
“You can take me out to lunch or buy me gifts, but it won’t help. There is only one answer: produce truly exceptional work.”
To download the Contagious Pioneers report go here.